Company
Mission
Leadership
Team
History
Mission
Driving the future of smart transport logistics

At idealworks we are accelerating the adoption of autonomous logistics. Leveraging the latest technology, and a steadfast software first approach — we are building the most intelligent, flexible, and collaborative logistics services. From hardware to software, everything we do is validated in real production environments, and is centered on supporting our customers to improve safety, efficiency and reliability across their facilities. 

Leadership
Markus Kranzfelder
CEO

Markus joined BMW 15 years ago and brings vast international experience especially in the finance area. Since 2019, Markus has been part of the BMW Group Corporate Investment Management & Controlling. As the CEO of idealworks he is ensuring a successful market entry of our products.

Karin Korber
CFO

Karin brings over 20 years of international experience in the financial sector, in leading roles as CFO of BMW Austria Bank, Accounting & Controlling Manager at BMW Financial Services Canada, and in sales at BMW Bank Germany.

LinkedIn
Markus Bauer
COO

Markus brings a hands-on approach to operational leadership and project management, with over 15 years of experience at BMW —specialising in transformation, process optimisation, and logistics innovation.

LinkedIn
Jimmy Nassif
CTO

An IT manager and IoT expert at the BMW Group with over 10 years of experience in automotive engineering. Since 2016, Jimmy has led the AI and Digitization lab at BMW Group Logistics — leveraging innovative solutions in IoT and solving real-world problems in manufacturing and distribution.

LinkedIn
Team
Adrian Litterst
Senior Partner Manager
Ali Jammoul
Software Engineer - Robotics
Anthony Rizk
Senior AI Engineer
Aziz Ben Slimane
Senior Customer Success Manager
Benedikt Weisser
Lead Strategy
Boulos El Asmar
VP Engineering
Charbel El Chemaly
Software Engineer - Robotics
Clemens Sachsen
Partner Manager
Daniel Neumeier
Senior Sales Manager
Dylan Sheppard
Digital Design Lead
Eddy Gharib
Senior Software Engineer - Robotics
Elie Khoury
Senior Software Engineer - Simulation
Felix Benak
Senior Sales Manager
Florian Hartmann
Customer Success Manager
Gilbert Bustros
Software Engineer - Robotics
Jad Keryakos
Senior Software Engineer - Robotics
Jean-Marc Alkazzi
Senior AI Engineer
Joe Kodsi
Senior Software Engineer
Johanna Wiaterek
Senior Marketing and Communications Manager
Jonas Jurowski
Finance Manager
Karl Kattar
Senior Product Manager
Lynn Nassif
Software Engineer - Robotics
Marc Helou
Senior Software Engineer
Michael Niedermeier
Customer Success Manager
Nour Azzi
Software Engineer - Robotics
Ons Ben Mlouka
Customer Success Manager
Raphael Afsali
Quality Assurance Engineer
Sarah Kuehn
Marketing and Communications Manager
Silvia Gries
Senior HR Manager
Ulrike Wegener
Lead Finance
History
2015—beyond

In 2015, through leveraging BMW's deep domain expertise in logistics, an in-house product was developed to support goods handling and intra-logistics throughout BMW factories. Aptly named the STR, the 'smart transport robot', was built from the ground up to move containers through the factories, and bring material to the production line. Utilizing recycled batteries from BMW's electric vehicle program, the STR evolved as a low cost solution for BMW's AMR needs.

In 2018 BMW formed a new team to accelerate the development and refine the functionality of the STRs. Gathering cross discipline experts from though-out the Group, a new focus began on leveraging embedded computing, enhancing AI intelligence, and forming new partnerships to supercharge the development of the most able, most intelligent, and most reliable AMR in automotive.

Based in Munich - a global team was formed, from Australia, France, Germany, Lebanon and USA, building relationships with world leading research universities and industry partners. Building on the foundation of work from 1000's of hours of indoor navigation, millions of deliveries, and years of real world testing in productive BMW plants - we focused on redeveloping the core systems powering the STR, and building a product that would meet the needs of not only the BMW group, but other automotive and industrial applications worldwide.

In 2020 we took the next step in bringing our product to market - adding to the BMW Group's close knit ecosystem of subsidiaries, and incorporating our team into a stand alone business. This has allowed us to continue focused development of all aspects of our product, and expand our use-cases into new and exciting markets. What began in 2015 as a small research team inside the BMW logistics department has now grown into idealworks - a company with a focused mission on making AMR's the norm in everyday intralogistics, and driving innovation with customer experience at the forefront of everything we do.

Make your next move
Request our brochure to learn more about our solutions for the future of logistics.
Contact Us

sales@idealworks.com

©IDEALworks GmbH 2021